Our Step-by-Step Guide for sellers

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Signing Listing Agreement

Review the listing agreement with the seller, ensuring all terms, commission rates, and duration of the listing are clear and mutually agreed upon.

Discuss and agree on any exclusivity clauses and responsibilities of each party.

 

Property Walk-Through

Take note of the property’s features, unique selling points, and any issues or repairs needed. Consider the curb appeal and what improvements can be made to enhance it. Identify potential upgrades or fixes that could increase the home's value or appeal to buyers.

 

Market Analysis and Pricing Strategy

Compile and analyze comparable sales, current listings, and market trends to determine a competitive market price.

Prepare a comprehensive presentation of your findings to discuss with the seller, highlighting how you arrived at the recommended listing price.

 

Staging Consultation

Arrange for a professional stager to give advice on rearranging, removing, or adding furniture and decor to make the space more appealing.

Discuss the potential return on investment for any suggested staging efforts or minor renovations with the seller.

 

Professional Photography and Video

Ensure the property is clean, decluttered, and well-lit for photos and video.

Work with the photographer to highlight the best features of the property. Consider drone photography for expansive properties or those with unique outdoor features.

 

Marketing Materials Preparation

Write compelling, feature-rich descriptions of the property that highlight its unique selling points.

Design attractive brochures and feature sheets that include high-quality photos and essential property information.

Listing Syndication Upload the listing to the MLS with all relevant details and professional photographs.

Ensure the listing is syndicated to major real estate websites, as well as your own website and social media platforms.

 

Open House and Showing Schedule

Coordinate with the seller to determine the best times for open houses and private showings, taking into consideration their schedule and optimal showcasing times.Implement a booking system for showings to minimize disruptions to the seller.

 

Prepare Seller for Showings

Provide the seller with a checklist of tasks to prepare for showings, such as deep cleaning, depersonalizing spaces, and addressing minor repairs.

Emphasize the importance of making the home available for showings as frequently as possible.

 

Compliance Check

Ensure all required disclosures (e.g., lead-based paint, mold, etc.) are completed and available.

Check that the property complies with local regulations and any homeowner association (HOA) rules.

 

Launch Marketing Campaign

Use a mix of digital and traditional marketing strategies tailored to the property and target market.

Track the performance of your marketing efforts and adjust strategies as needed.

 

Network Outreach

Email your network of real estate agents to alert them of the new listing, providing key details and inviting them to the open house.

Leverage professional networks and social media to generate buzz around the property.

 

Feedback Collection

After each showing, follow up with the buyer's agent for feedback, which can provide insights into how the property is perceived and whether any adjustments are needed.

 

Share this feedback with the seller, discussing any possible changes to improve appeal or facilitate a sale.

Regular Communication with Seller

Schedule regular updates (e.g., weekly) with the seller to discuss feedback, the status of the listing, and any recommended adjustments to the marketing strategy or listing price.

 

Review Offers

Carefully review each offer’s terms, including price, contingencies, and closing dates. Present all offers to the seller with your professional opinion on each.

 

Negotiate Terms

Work with the seller to formulate counteroffers if necessary, aiming to achieve the best possible terms while moving towards a mutually acceptable agreement.

 

Acceptance and Contract

Once an offer is accepted, ensure all parties sign the purchase agreement and any other necessary documents.

Monitor deadlines and contingencies to ensure compliance by all parties.

 

Transaction Coordination

Coordinate with the buyer’s agent, title companies, and other relevant parties to ensure all contractual obligations are met.

Manage the scheduling of inspections, appraisals, and any required repairs.

 

Closing Preparation

Confirm that all necessary documents and disclosures are prepared and ready for the closing date.

Work with the seller to resolve any last-minute issues that may arise.

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